Social and Digital Content
Building community across storytelling across 20+ senior living communities.
SOCIAL MEDIA • CONTENT MARKETING • VIDEO • DIGITAL DESIGN
Facebook performance measured across 16 community pages, January 2024–December 2025. Visible interactions = reactions + comments + shares.
Stories in motion.
I edited community-submitted footage into short-form stories through motion graphics, music, captions and branded storytelling.
Westmont of Santa Barbara · Cycling Without Age
738Visible interactions
#1 post in the measured 2,063-post dataset.
I promoted a WestmontLiving.com resident story through social content, bringing Cycling Without Age to the community’s Facebook audience.
More stories that connected.
The Oaks at Paso Robles
104Visible interactions
100 reactions · 4 comments
Westmont of Encinitas
55Visible interactions
50 reactions · 5 comments
Westmont of Chico
50Visible interactions
22 shares
Performance grew alongside scale.
Publishing volume and typical per-post interactions increased year over year.
2025 vs. 2024 · 16 measured community Facebook pages.
One brand.
20+ communities.
I built a repeatable workflow that allowed each community to tell its own stories while maintaining a recognizable Westmont brand.
Community-submitted photos, video & stories
Edit, design, write & brand
Schedule across social channels
Connect residents, families & prospects
Social content management, creative production, video editing, content calendars, community submissions and staff training.
Adobe Express · Photoshop · Illustrator · Chatmeter (Reputation Managment Software) · Meta Business Suite