A little about me...
DESIGN • BRAND • DIGITAL MARKETING • CREATIVE STRATEGY • OKAY COOK
In my spare time, I find solace in Netflix’s extensive and cheesy holiday rom-com selection. Test my courage with Semi-spooky, solo, two-hour hiking trips. And discover every comfortable laptop working position from home.
I'm Yesenia Urquiza, a multidisciplinary designer and marketer based in Austin, Texas. I graduated with honors from Texas State University with a BFA in Communication Design and began my career helping local businesses bring their brands to life through design, digital content, photography, and web.
Most recently, I spent nearly four years at Westmont Living, where my role grew from graphic design into a much broader mix of brand, digital marketing, social media, content, and creative operations. As the sole designer supporting 20+ communities, I helped implement a company-wide rebrand, managed creative production across print and digital channels, supported social and reputation management, analyzed content performance, coordinated vendors, and built systems that made our marketing teams more efficient.
Somewhere along the way, I realized that what I enjoy most isn't just making something look good—it's figuring out why we're making it, who it's for, how it can work better, and whether it's actually working.
Now I'm looking for opportunities where I can bring those two sides of my brain together: creative thinking + marketing strategy.
Most recently, I spent nearly four years at Westmont Living, where my role grew from graphic design into a much broader mix of brand, digital marketing, social media, content, and creative operations. As the sole designer supporting 20+ communities, I helped implement a company-wide rebrand, managed creative production across print and digital channels, supported social and reputation management, analyzed content performance, coordinated vendors, and built systems that made our marketing teams more efficient.
Somewhere along the way, I realized that what I enjoy most isn't just making something look good—it's figuring out why we're making it, who it's for, how it can work better, and whether it's actually working.
Now I'm looking for opportunities where I can bring those two sides of my brain together: creative thinking + marketing strategy.
EXPERIENCE
Westmont LivingGraphic Designer
2022–2025
Brand Identity • Creative Production • Digital Marketing • Social Media • Content • Reputation Management • Marketing Operations
Freelance
Visual Designer
2020–2022
Brand Identity • Web • Social • Photography • Print
CAPABILITIES
CreativeBrand Identity / Art Direction / Print & Digital Design / Layout / Typography / Photography / Short-Form Video
Marketing
Social Media / Content Marketing / Campaign Execution / Reputation Management / Content Analytics / Brand Management
Operations
Creative Project Management / Vendor Coordination / Template Systems / Training / Cross-Functional Collaboration