Westmont Living: Designing Senior Living Experiences
Branding. Print & Digital Marketing. UX/UI.Collaborators: Gabriella Etheridge (Ideation)
My Contributions: Stationery, Design, Print Production, Ideation, Prototyping, Branding
My Contributions: Stationery, Design, Print Production, Ideation, Prototyping, Branding
Understanding Westmont Living
Westmont Living provides housing and care options tailored for older adults, offering personalized support, social engagement, and wellness programs to enhance their quality of life while promoting independence and security. With a focus on quality care, their 20 communities offer Independent Living, Assisted Living, and Memory Care services across California and Oregon.
Westmont Living’s mission is dedicated to providing inspiring life experiences for seniors and their families.
Westmont Living’s mission is dedicated to providing inspiring life experiences for seniors and their families.
My goal was to rebrand Westmont Living while balancing its established identity, creating a more cohesive and modern visual presence that aligns with its mission.
By refining their visual language, improving accessibility, and strengthening their brand presence, I aimed to develop designs that resonate with both senior residents and their families while maintaining clarity, warmth, and trust.
By refining their visual language, improving accessibility, and strengthening their brand presence, I aimed to develop designs that resonate with both senior residents and their families while maintaining clarity, warmth, and trust.
Human-Centered Design: Personas & Accessibility
Zag Analysis
Design Considerations for Margaret & Lisa
- Typography: Proxima Nova for body text (clear readability) and Dejanire Headline for impactful messaging.
- Color Palette: High-contrast colors (Forest Green, Calm Blue, and Wise Blue) to ensure legibility.
- Imagery and Icons: Warm, clear and inviting visuals to evoke trust and comfort.
- Font Size: Minimum 12pt for easy reading, following accessibility guidelines.
Branded Marketing
Collateral Package
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Booklet
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Cascating Sheets
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Website
The Westmont Living website was designed to meet the needs of Margaret and Lisa. With accessibility and ease of use in mind, it features large typography, high-contrast colors, and a simple layout for Margaret, while providing clear navigation and emotional storytelling for Lisa. The result is a seamless, user-friendly experience that balances functionality and warmth.
Impact & Reflection
By integrating accessibility-focused design choices and human-centered marketing, I helped Westmont Living strengthen its brand recognition, increase engagement, and improve the user experience for both residents and their families.