Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com Yesenia Urquiza — Graphic Designer Mon, 05 Oct 2026 20:25:05 +0000 https://yesvisualdesign.com en Westmont Living https://yesvisualdesign.com/Westmont-Living Sat, 07 Dec 2024 04:39:40 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Westmont-Living Westmont Living: Designing Senior Living Experiences Branding. Print &amp; Digital Marketing. UX/UI.Collaborators: Gabriella Etheridge (Ideation) My Contributions: Design, Branding, Print Production, Ideation, Prototyping, <img width="4000" height="1967" width_o="4000" height_o="1967" data-src="https://freight.cargo.site/t/original/i/f2460b809ed1edd007975d86aa71006e91e6367df9771b044b06dc5e74259aad/AdobeStock_217711061.jpg" data-mid="225876194" border="0" src="https://freight.cargo.site/w/1000/i/f2460b809ed1edd007975d86aa71006e91e6367df9771b044b06dc5e74259aad/AdobeStock_217711061.jpg" /> Understanding Westmont Living Westmont Living provides housing and care options tailored for older adults, offering personalized support, social engagement, and wellness programs to enhance their quality of life while promoting independence and security. With a focus on quality care, their 20 communities offer Independent Living, Assisted Living, and Memory Care services across California and Oregon. Westmont Living’s mission is dedicated to providing inspiring life experiences for seniors and their families. My goal was to rebrand Westmont Living while balancing its established identity, creating a more cohesive and modern visual presence that aligns with its mission. By refining their visual language, improving accessibility, and strengthening their brand presence, I aimed to develop designs that resonate with both senior residents and their families while maintaining clarity, warmth, and trust. Human-Centered Design: Personas &amp; Accessibility <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/988ee08eae56446fe0feb8d5c631f643aab4aff999837e778ffd0388a86303b9/Margaret-.jpg" data-mid="225877257" border="0" src="https://freight.cargo.site/w/750/i/988ee08eae56446fe0feb8d5c631f643aab4aff999837e778ffd0388a86303b9/Margaret-.jpg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/5949b7423fe5d4bcf94758afe434f923d8021df734362fe85dd17c65ef136647/Lisa.jpg" data-mid="225877256" border="0" src="https://freight.cargo.site/w/750/i/5949b7423fe5d4bcf94758afe434f923d8021df734362fe85dd17c65ef136647/Lisa.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/74f81a11c45e93449207e217dd435981b86b8eeb0461bc294328c2c82fd05618/ZAG-Analysis.jpg" data-mid="229089410" border="0" src="https://freight.cargo.site/w/1000/i/74f81a11c45e93449207e217dd435981b86b8eeb0461bc294328c2c82fd05618/ZAG-Analysis.jpg" /> Design Considerations for Margaret &amp; Lisa Typography: Proxima Nova for body text (clear readability) and Dejanire Headline for impactful messaging. Color Palette:High-contrast colors (Forest Green, Calm Blue, and Wise Blue) to ensure legibility. Imagery and Icons: Warm, clear and inviting visuals to evoke trust and comfort. Font Size: Minimum 12pt for easy reading, following accessibility guidelines. <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9af2584265dcc958499776b8441f52d04fcc3d54faef25e04ec23aad142cf6e7/Westmont-Living-Brand-Guidelines5.jpg" data-mid="225877267" border="0" src="https://freight.cargo.site/w/1000/i/9af2584265dcc958499776b8441f52d04fcc3d54faef25e04ec23aad142cf6e7/Westmont-Living-Brand-Guidelines5.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b5fd969f48535afb1d747012179727ab93a6b59fd43aeaeaf34743b7ec8ec1d2/Westmont-Living-Brand-Guidelines4.jpg" data-mid="225877266" border="0" src="https://freight.cargo.site/w/1000/i/b5fd969f48535afb1d747012179727ab93a6b59fd43aeaeaf34743b7ec8ec1d2/Westmont-Living-Brand-Guidelines4.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2dcc73808da0677a19fb56e4b2957e35e47b18cd26501c83a3298827cfcdbed9/Westmont-Living-Brand-Guidelines7.jpg" data-mid="225877268" border="0" src="https://freight.cargo.site/w/1000/i/2dcc73808da0677a19fb56e4b2957e35e47b18cd26501c83a3298827cfcdbed9/Westmont-Living-Brand-Guidelines7.jpg" /> Branded Marketing <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0bb15c5b7b3db6f337d83732b8a134598d31df492f8e673062448c571358d17e/design-examples2.jpg" data-mid="229094958" border="0" src="https://freight.cargo.site/w/1000/i/0bb15c5b7b3db6f337d83732b8a134598d31df492f8e673062448c571358d17e/design-examples2.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/af616a58eefc58771edf9d1f5316571a002677b473ecf5add9872ec3ce79d963/design-examples.jpg" data-mid="229094957" border="0" src="https://freight.cargo.site/w/1000/i/af616a58eefc58771edf9d1f5316571a002677b473ecf5add9872ec3ce79d963/design-examples.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cd5a6ff9e3fab935f692c63996056e009df53399fb19330fc4e0a79ac7d3fbd1/design-examples3.jpg" data-mid="229094959" border="0" src="https://freight.cargo.site/w/1000/i/cd5a6ff9e3fab935f692c63996056e009df53399fb19330fc4e0a79ac7d3fbd1/design-examples3.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e548517e4a4d306d2f1d19d76a8eda6277a134cf3e65b334699d1ad02a858c45/design-examples4.jpg" data-mid="229094960" border="0" src="https://freight.cargo.site/w/1000/i/e548517e4a4d306d2f1d19d76a8eda6277a134cf3e65b334699d1ad02a858c45/design-examples4.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/12f1a2f392f4a82b56e9bfd6794f7e3ed767349322240dca671d3114300ea225/design-examples5.jpg" data-mid="229094961" border="0" src="https://freight.cargo.site/w/1000/i/12f1a2f392f4a82b56e9bfd6794f7e3ed767349322240dca671d3114300ea225/design-examples5.jpg" /> Collateral Package <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a2ca3eba42cba97415ef15d5315ae6b835afd2f1429b129df1d187005df1c59b/collateral-package-IL2.jpg" data-mid="229102306" border="0" src="https://freight.cargo.site/w/1000/i/a2ca3eba42cba97415ef15d5315ae6b835afd2f1429b129df1d187005df1c59b/collateral-package-IL2.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f6229b23782f439e84c60c92b3b45df1f41d86ce3b94b7d67081529f1d3c8719/collateral-package-IL.jpg" data-mid="229102305" border="0" src="https://freight.cargo.site/w/1000/i/f6229b23782f439e84c60c92b3b45df1f41d86ce3b94b7d67081529f1d3c8719/collateral-package-IL.jpg" /> Booklet <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/d12ca477d80116445b935084de63b194276a866f26cd929444cd2271a3f33f22/front.jpg" data-mid="229092167" border="0" src="https://freight.cargo.site/w/1000/i/d12ca477d80116445b935084de63b194276a866f26cd929444cd2271a3f33f22/front.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/29e56c6c472973feb46c098800f42c9ec2cb0b89a86b27d9962a24d5c69cf36b/1st-spred.jpg" data-mid="229092158" border="0" src="https://freight.cargo.site/w/1000/i/29e56c6c472973feb46c098800f42c9ec2cb0b89a86b27d9962a24d5c69cf36b/1st-spred.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/91a3f1418d791eefd3afa5eb898cca28f8c779b9010d1a8bc51643233e897ade/1st-spread-flip.jpg" data-mid="229092157" border="0" src="https://freight.cargo.site/w/1000/i/91a3f1418d791eefd3afa5eb898cca28f8c779b9010d1a8bc51643233e897ade/1st-spread-flip.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2d739ecbfa6afff0297acdd77b6fb491d3a80081dd12e4232c016108e1aa2e4a/2nd-spread.jpg" data-mid="229092159" border="0" src="https://freight.cargo.site/w/1000/i/2d739ecbfa6afff0297acdd77b6fb491d3a80081dd12e4232c016108e1aa2e4a/2nd-spread.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/73b62cfc17a045acdacd2d98f690dab9e8a5b536cfcd737d10bcbb41db2203d9/2nd-spred-flip.jpg" data-mid="229092160" border="0" src="https://freight.cargo.site/w/1000/i/73b62cfc17a045acdacd2d98f690dab9e8a5b536cfcd737d10bcbb41db2203d9/2nd-spred-flip.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/865f00e30fc5c8cc5a8a4ab3d318c98773bba2d81f2a39b1b920dbc97291a34b/3rd-spread.jpg" data-mid="229092162" border="0" src="https://freight.cargo.site/w/1000/i/865f00e30fc5c8cc5a8a4ab3d318c98773bba2d81f2a39b1b920dbc97291a34b/3rd-spread.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/028b6e45fd9fa95884bc0536b29c4a5f36062c148c42c2125fc250b4e8f839da/3rd-spread-flip.jpg" data-mid="229092161" border="0" src="https://freight.cargo.site/w/1000/i/028b6e45fd9fa95884bc0536b29c4a5f36062c148c42c2125fc250b4e8f839da/3rd-spread-flip.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f68eaab82c753965d769350c1de1c92e173f76257ec3e6bdabb21459a409ce3f/4th-spread.jpg" data-mid="229092164" border="0" src="https://freight.cargo.site/w/1000/i/f68eaab82c753965d769350c1de1c92e173f76257ec3e6bdabb21459a409ce3f/4th-spread.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/00994a6ec80ac500f21e6381f8fb42d6c93651a9df968ab2fa725976bc5c1f75/4th-spread-flip.jpg" data-mid="229092163" border="0" src="https://freight.cargo.site/w/1000/i/00994a6ec80ac500f21e6381f8fb42d6c93651a9df968ab2fa725976bc5c1f75/4th-spread-flip.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/23f7ad5f70a1e23051cb95d057c851d8afe03e398ad63d01e96389b5dce215cd/6th-spread.jpg" data-mid="229092165" border="0" src="https://freight.cargo.site/w/1000/i/23f7ad5f70a1e23051cb95d057c851d8afe03e398ad63d01e96389b5dce215cd/6th-spread.jpg" /> <img width="6030" height="4000" width_o="6030" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e06e1910de219e7163d67bec0f5480c9b26fb83b0cf8a72daff156f51ea2fa9e/back.jpg" data-mid="229092166" border="0" src="https://freight.cargo.site/w/1000/i/e06e1910de219e7163d67bec0f5480c9b26fb83b0cf8a72daff156f51ea2fa9e/back.jpg" /> Cascating Sheets <img width="4020" height="2667" width_o="4020" height_o="2667" data-src="https://freight.cargo.site/t/original/i/52b0cb9547295e38859f05a1cf9c90b76c091c89a7413c388f27f2ab425e188d/cascating-sheets.jpg" data-mid="229102496" border="0" src="https://freight.cargo.site/w/1000/i/52b0cb9547295e38859f05a1cf9c90b76c091c89a7413c388f27f2ab425e188d/cascating-sheets.jpg" /> Website The Westmont Living website was designed to meet the needs of Margaret and Lisa. With accessibility and ease of use in mind, it features large typography, high-contrast colors, and a simple layout for Margaret, while providing clear navigation and emotional storytelling for Lisa. The result is a seamless, user-friendly experience that balances functionality and warmth. <img width="1187" height="612" width_o="1187" height_o="612" data-src="https://freight.cargo.site/t/original/i/464a8e819fbc27efdb41689688fafb303d99dbf289ad06c35eb768b9cc0034fa/website.gif" data-mid="229106402" border="0" src="https://freight.cargo.site/w/1000/i/464a8e819fbc27efdb41689688fafb303d99dbf289ad06c35eb768b9cc0034fa/website.gif" /> Reflection By integrating accessibility-focused design choices and human-centered marketing, I helped Westmont Living strengthen its brand recognition, increase engagement, and improve the user experience for both residents and their families. Westmont Living | Social & Digital Content https://yesvisualdesign.com/Westmont-Living-Social-Digital-Content Mon, 05 Oct 2026 20:25:05 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Westmont-Living-Social-Digital-Content WESTMONT LIVING&nbsp; Social and Digital Content Building community across storytelling across 20+ senior living communities. SOCIAL MEDIA •&nbsp; CONTENT MARKETING •&nbsp; VIDEO •&nbsp; DIGITAL DESIGN <img width="1599" height="1080" width_o="1599" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c0368f29f75e89ed2dcbc2ac80d1278f161fe0207db465b4cd6474fdcc02faa/hero-image-social-2.png" data-mid="252927034" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/0c0368f29f75e89ed2dcbc2ac80d1278f161fe0207db465b4cd6474fdcc02faa/hero-image-social-2.png" /> 20+Communities managed 2,063Facebook posts measured 16,867Visible interactions +171%YoY visible interactions Facebook performance measured across 16 community pages, January 2024–December 2025. Visible interactions = reactions + comments + shares. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ebfcfe6a7dd91c5e11d2286e58aad08a3e5774c9bdc5851330874d49e0c6c43b/Untitled---October-07--2026-at-10.06.44.png" data-mid="252976218" border="0" src="https://freight.cargo.site/w/1000/i/ebfcfe6a7dd91c5e11d2286e58aad08a3e5774c9bdc5851330874d49e0c6c43b/Untitled---October-07--2026-at-10.06.44.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e3fbf8b605086ed0fe8b2ff37104b4be8c5db0dd728d96054f41d072583a3d67/Untitled---October-07--2026-at-10.06.44-6.png" data-mid="252976213" border="0" src="https://freight.cargo.site/w/1000/i/e3fbf8b605086ed0fe8b2ff37104b4be8c5db0dd728d96054f41d072583a3d67/Untitled---October-07--2026-at-10.06.44-6.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/330495ecc127713d62aca0c3983d1985d296df0faff8828fb1a927beae07cfd7/Untitled---October-07--2026-at-10.06.44-2.png" data-mid="252976217" border="0" src="https://freight.cargo.site/w/1000/i/330495ecc127713d62aca0c3983d1985d296df0faff8828fb1a927beae07cfd7/Untitled---October-07--2026-at-10.06.44-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/29ac51c44f209e8713a6f7862153524bef62ff3f8801679dedb53cb378a25b99/Untitled---October-07--2026-at-10.06.44-5.png" data-mid="252976214" border="0" src="https://freight.cargo.site/w/1000/i/29ac51c44f209e8713a6f7862153524bef62ff3f8801679dedb53cb378a25b99/Untitled---October-07--2026-at-10.06.44-5.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d9c943e599b90102753756439f8273b038b1e0f4b88be8ba0812692499cd9f83/Untitled---October-07--2026-at-10.06.44-4.png" data-mid="252976215" border="0" src="https://freight.cargo.site/w/1000/i/d9c943e599b90102753756439f8273b038b1e0f4b88be8ba0812692499cd9f83/Untitled---October-07--2026-at-10.06.44-4.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/29de6704494e199a27128dddaa8ff0c2bb60b9f086c57057f52b550e22d8e47b/Untitled---October-07--2026-at-10.06.44-3.png" data-mid="252976216" border="0" src="https://freight.cargo.site/w/1000/i/29de6704494e199a27128dddaa8ff0c2bb60b9f086c57057f52b550e22d8e47b/Untitled---October-07--2026-at-10.06.44-3.png" /> Stories in motion. I edited community-submitted footage into short-form stories through motion graphics, music, captions and branded storytelling. &nbsp; 1.6Kviews 1.4Kviews 2.5Kviews <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a84a2cf07b42f4b1d7aa0aa0a241b6261b97c3c2510da4a6119397a9e7c03807/Untitled---October-06--2026-at-12.55.38.png" data-mid="252949148" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/a84a2cf07b42f4b1d7aa0aa0a241b6261b97c3c2510da4a6119397a9e7c03807/Untitled---October-06--2026-at-12.55.38.png" /> Westmont of Santa Barbara · Cycling Without Age 738 Visible interactions 669reactions 25comments 44shares #1 post in the measured 2,063-post dataset. I promoted a WestmontLiving.com resident story through social content, bringing Cycling Without Age to the community’s Facebook audience. More stories that connected. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2ab27a73a87e02cc00835c0d12dee08512962553f14d268152165101381de8aa/Untitled---October-07--2026-at-10.06.44-7.png" data-mid="252977277" border="0" src="https://freight.cargo.site/w/1000/i/2ab27a73a87e02cc00835c0d12dee08512962553f14d268152165101381de8aa/Untitled---October-07--2026-at-10.06.44-7.png" /> The Oaks at Paso Robles 104 Visible interactions 100 reactions · 4 comments <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6207855b867ab6469b12ff4199bfc7766f703ea13e2903a979c6a43417effbf1/Untitled---October-07--2026-at-10.06.44-9.png" data-mid="252977274" border="0" src="https://freight.cargo.site/w/1000/i/6207855b867ab6469b12ff4199bfc7766f703ea13e2903a979c6a43417effbf1/Untitled---October-07--2026-at-10.06.44-9.png" /> Westmont of Encinitas 55 Visible interactions 50 reactions · 5 comments <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bad2bd89b760da0c051f9c88040bd17481222f63a7c3bf41cd2165b5c46d358f/Untitled---October-07--2026-at-10.06.44-8.png" data-mid="252977276" border="0" src="https://freight.cargo.site/w/1000/i/bad2bd89b760da0c051f9c88040bd17481222f63a7c3bf41cd2165b5c46d358f/Untitled---October-07--2026-at-10.06.44-8.png" /> Westmont of Chico 50 Visible interactions 22 shares Performance grew alongside scale. Publishing volume and typical per-post interactions increased year over year. +106%Posting volume +171%Visible interactions +60%Median interactions per post 2025 vs. 2024 · 16 measured community Facebook pages. One brand.20+ communities. I built a repeatable workflow that allowed each community to tell its own stories while maintaining a recognizable Westmont brand. 01Raw contentCommunity-submitted photos, video &amp; stories 02RefineEdit, design, write &amp; brand 03PublishSchedule across social channels 04EngageConnect residents, families &amp; prospects My roleSocial content management, creative production, video editing, content calendars, community submissions and staff training. ToolsAdobe Express · Photoshop · Illustrator · Chatmeter (Reputation Managment Software) · Meta Business Suite Off The Block https://yesvisualdesign.com/Off-The-Block Sat, 07 Dec 2024 04:39:36 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Off-The-Block Off The Block Research. UX. Branding.Collaborators: Emily Noland (Production, Pattern),&nbsp;Michele Hernandez (Typography, Photography, Illustration),&nbsp;Caro Martinez (Ideation), Jaz García (Ideation),&nbsp;Jazmin Beatty (Ideation) My Contributions: Logo, Stationery, Playing Cards, Animation, Illustrations, Block Production, Ideation, Prototyping <img width="1900" height="1174" width_o="1900" height_o="1174" data-src="https://freight.cargo.site/t/original/i/4189074ff87d9533375f9e743fc1d1f7aecd9c3406fb6e15ed10ef9e51b7d8e9/woodhill.jpg" data-mid="223020055" border="0" src="https://freight.cargo.site/w/1000/i/4189074ff87d9533375f9e743fc1d1f7aecd9c3406fb6e15ed10ef9e51b7d8e9/woodhill.jpg" /> Woodhill Homes Woodhill Homes is an old public housing facility whose residents primarily consist of low income African Americans. The Woodhill residents have experienced increasingly deteriorated living conditions and decreased neighborhood safety.&nbsp;Woodhill has been stuck in its deteriorated state for decades. A few changes have been made but nothing of significance has greatly improved the quality of life for Woodhill residents. My goal was to create something that could improve the quality of life of the residents. While reading through the Woohill Needs Assesment conducted by HUD, my team and I made some significant discoveries.&nbsp; These discoveries lead our focus to the needs of Woodhill residents' children. More specifically the lack of access to early education.&nbsp; &nbsp; <img width="3000" height="750" width_o="3000" height_o="750" data-src="https://freight.cargo.site/t/original/i/fd02dcc26e2a3512bc90f9228c7aac31c09382eaeb22c092d2cac820df4feeb2/otbpercentages-01.png" data-mid="223020068" border="0" src="https://freight.cargo.site/w/1000/i/fd02dcc26e2a3512bc90f9228c7aac31c09382eaeb22c092d2cac820df4feeb2/otbpercentages-01.png" /> <img width="3001" height="750" width_o="3001" height_o="750" data-src="https://freight.cargo.site/t/original/i/77311c3a857ae2883d7a5bef19d97e4f223cefa79c4d1d79ce85fd648b133202/otbpercentages-02.png" data-mid="223020069" border="0" src="https://freight.cargo.site/w/1000/i/77311c3a857ae2883d7a5bef19d97e4f223cefa79c4d1d79ce85fd648b133202/otbpercentages-02.png" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/aa71e5be649c8bd97dfe8006ef0133a0590a1d8fe0e5d4d4edb6dbbe5d3c9e66/longterm-goal.png" data-mid="223020056" border="0" src="https://freight.cargo.site/w/1000/i/aa71e5be649c8bd97dfe8006ef0133a0590a1d8fe0e5d4d4edb6dbbe5d3c9e66/longterm-goal.png" /> The Turner family <img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/60da72d0320808112bf077f95f4410e136201d94a149b64f4bcf96a4cdd54d76/Persona-Map-updated_Page_4.jpg" data-mid="223020058" border="0" src="https://freight.cargo.site/w/1000/i/60da72d0320808112bf077f95f4410e136201d94a149b64f4bcf96a4cdd54d76/Persona-Map-updated_Page_4.jpg" /> <img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/2340bb5e65c98d53851aea9590bbf2e38ea723b713ea31f80bf8f1a3c97317a2/Persona-Map-updated_Page_5.jpg" data-mid="223020059" border="0" src="https://freight.cargo.site/w/1000/i/2340bb5e65c98d53851aea9590bbf2e38ea723b713ea31f80bf8f1a3c97317a2/Persona-Map-updated_Page_5.jpg" /> <img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/efea3ced331709260bcd92b4a78b0e099e80b854bbb0f50ea688fa7eff9d3ca3/Persona-Map-updated_Page_3.jpg" data-mid="223020057" border="0" src="https://freight.cargo.site/w/1000/i/efea3ced331709260bcd92b4a78b0e099e80b854bbb0f50ea688fa7eff9d3ca3/Persona-Map-updated_Page_3.jpg" /> Restraints <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/639609d74c48155aaca655e98a7cb66ae986b1298c3871af3632b16ca96ea5a7/restraints-04.jpg" data-mid="223020060" border="0" src="https://freight.cargo.site/w/720/i/639609d74c48155aaca655e98a7cb66ae986b1298c3871af3632b16ca96ea5a7/restraints-04.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/39ace4cf60f819db0440b0381f4064daf622d8fc7235d52bc13e89dbcf570d0b/restraints-06.jpg" data-mid="223020062" border="0" src="https://freight.cargo.site/w/720/i/39ace4cf60f819db0440b0381f4064daf622d8fc7235d52bc13e89dbcf570d0b/restraints-06.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/c9965894b8688c8bdc556b5532792cb1f244d0be4e6bc5ca3b39a3a4e7260fa8/restraints-05.jpg" data-mid="223020061" border="0" src="https://freight.cargo.site/w/720/i/c9965894b8688c8bdc556b5532792cb1f244d0be4e6bc5ca3b39a3a4e7260fa8/restraints-05.jpg" /> Catering to the Turner’s By analyzing the Turner Family members frame of mind and restraints we were better equipped to create solutions that best fit their needs and wants. While there are many educational tools out on the market that do this, we wanted to cater to the challenges and difficulties this community faces.&nbsp; &nbsp; <img width="1224" height="180" width_o="1224" height_o="180" data-src="https://freight.cargo.site/t/original/i/3b74fa5c13c5924c6ed68d5447954423ca22a6dfdb3c7b7b77044ee964a9342b/curriculum.png" data-mid="223020063" border="0" src="https://freight.cargo.site/w/1000/i/3b74fa5c13c5924c6ed68d5447954423ca22a6dfdb3c7b7b77044ee964a9342b/curriculum.png" /> Curriculum To prepare Shawn for Kindergarten, we researched the Ohio education standards and requirements that Pre-Kindergarteners need to know by the time they enter Kindergarten. We set out to brainstorm on an education system that could teach and address all of Shawn’s educative needs. Landing on a block staking game. Skills that are trained: Social Skills, Storytelling, Emotions, Fine motor skills Basics that are learned: Animals, Shapes, Colors, Numbers, Alphabet, Sight words&nbsp; &nbsp; <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/17d814d56a0707afb6464398843a3c7854ef53fd18309882d04a7c868ff8afdd/process3.jpg" data-mid="223020066" border="0" src="https://freight.cargo.site/w/1000/i/17d814d56a0707afb6464398843a3c7854ef53fd18309882d04a7c868ff8afdd/process3.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ee1f5e429e4f32b93c1407bdb601156c6584b964be3a2ee247ed0a287cfe927e/process1.jpg" data-mid="223020064" border="0" src="https://freight.cargo.site/w/1000/i/ee1f5e429e4f32b93c1407bdb601156c6584b964be3a2ee247ed0a287cfe927e/process1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3b090b342b4eb78d08769b64e0a18dfe250977d860a47e35c7c1a0cea9cd7692/process2.jpg" data-mid="223020065" border="0" src="https://freight.cargo.site/w/1000/i/3b090b342b4eb78d08769b64e0a18dfe250977d860a47e35c7c1a0cea9cd7692/process2.jpg" /> Building for the journey ahead Along the way we created prototypes to assess the functionality of the game and thus how applicable it would be to Shawn and his family, as well as to other families in the community. &nbsp; From adjusting the size of the block to considering the need for the game to still work as a solo game when Shawn’s mom or grandmother don’t have time to teach him. We always kept in mind our long-term goal and the Turner family. Making discoveries along the way that really helped give shape to the final prototype.&nbsp; &nbsp; <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/59beab3e45df6599d9950ac19e7c9affbb4253b975b3f2359aca328c184a79b8/logo.png" data-mid="223020067" border="0" src="https://freight.cargo.site/w/1000/i/59beab3e45df6599d9950ac19e7c9affbb4253b975b3f2359aca328c184a79b8/logo.png" /> Solution Off The Block is a game that not only pushes collaboration, learning and storytelling, but also encourages Shawn to be self-sufficient. Off The Block was crafted to increase early education ratings within the Woodhill community and boost children’s morale about going to school and getting an education. This block stacking game not only teaches the basic Ohio curriculum needed for Kindergarteners but also shows different career paths that are available when going to school. The career journey side of the game teaches Shawn about&nbsp;careers&nbsp;and their respective workplaces and tools.&nbsp; &nbsp; <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/896a4ca92ee11359461281fff8775dad59190d3f6ab3b3617270e11ff7f8537c/Stationery3.jpg" data-mid="223020072" border="0" src="https://freight.cargo.site/w/1000/i/896a4ca92ee11359461281fff8775dad59190d3f6ab3b3617270e11ff7f8537c/Stationery3.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9b15c8ea526fed2c5069f27cae08cd1f5ee203eb01d2c8843e6d332edbd88870/Stationery2.jpg" data-mid="223020071" border="0" src="https://freight.cargo.site/w/1000/i/9b15c8ea526fed2c5069f27cae08cd1f5ee203eb01d2c8843e6d332edbd88870/Stationery2.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c4d4833ee10c51e65bee132a215c4a5c2a8443ef5213928a1356111099b4559e/Stationery5.jpg" data-mid="223020074" border="0" src="https://freight.cargo.site/w/1000/i/c4d4833ee10c51e65bee132a215c4a5c2a8443ef5213928a1356111099b4559e/Stationery5.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ffbcea165e40661115a0a2daa47374482959a62e959d4028bb745fb21f38a5dc/Stationery4.jpg" data-mid="223020073" border="0" src="https://freight.cargo.site/w/1000/i/ffbcea165e40661115a0a2daa47374482959a62e959d4028bb745fb21f38a5dc/Stationery4.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/51d36bb20d9f6076bc6afc7b2ac477eb420d6189fb56877b84e3a9038aa01166/Stationery1.jpg" data-mid="223020070" border="0" src="https://freight.cargo.site/w/1000/i/51d36bb20d9f6076bc6afc7b2ac477eb420d6189fb56877b84e3a9038aa01166/Stationery1.jpg" /> On the branding The display font for the Off the Block logo was chosen for its inviting, playful, and youthful style. The secondary type was selected based on its legibility and rounded playfulness. The colors chosen were a combination of warm and cool colors that are meant to engage the user.&nbsp; The illustration simplified graphics were made to keep the icons consistent and clean while maintaining a playful style. The stationery and motion graphic are an extension of the Off The Block’s brand.&nbsp;&nbsp; &nbsp; <img width="1300" height="765" width_o="1300" height_o="765" data-src="https://freight.cargo.site/t/original/i/c2b3e46fd402e3a13ebbed0fe58958e41d693388aded1d4906a3169d5d5131ae/OTB_9.jpg" data-mid="223020049" border="0" src="https://freight.cargo.site/w/1000/i/c2b3e46fd402e3a13ebbed0fe58958e41d693388aded1d4906a3169d5d5131ae/OTB_9.jpg" /> <img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/29d5958f2014b2844288d8a36b6adaa342561f8d52b6d44123f2da630d58d1b8/OTB_3.jpg" data-mid="223020043" border="0" src="https://freight.cargo.site/w/1000/i/29d5958f2014b2844288d8a36b6adaa342561f8d52b6d44123f2da630d58d1b8/OTB_3.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2bee7f529719a68ddd1998ac4e2edfd10df40e96360caea93118fb65cc85a2e3/OTB_2.jpg" data-mid="223020042" border="0" src="https://freight.cargo.site/w/1000/i/2bee7f529719a68ddd1998ac4e2edfd10df40e96360caea93118fb65cc85a2e3/OTB_2.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f74e8711af60d35862fd3eca79bce51bb6cbb4fe2e618e2fb3a1c75fdefa83cc/OTB_4.jpg" data-mid="223020044" border="0" src="https://freight.cargo.site/w/1000/i/f74e8711af60d35862fd3eca79bce51bb6cbb4fe2e618e2fb3a1c75fdefa83cc/OTB_4.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2358c3eb11d696226badea02ce8487be2bda89a0e5f3320b864ef641e6305371/OTB_11.jpg" data-mid="223020051" border="0" src="https://freight.cargo.site/w/1000/i/2358c3eb11d696226badea02ce8487be2bda89a0e5f3320b864ef641e6305371/OTB_11.jpg" /> <img width="1500" height="882" width_o="1500" height_o="882" data-src="https://freight.cargo.site/t/original/i/fa7fbd89476a294877457fc9f50bd594839b3faaad8104f5f104eb84d74dfbd5/OTB_7.jpg" data-mid="223020047" border="0" src="https://freight.cargo.site/w/1000/i/fa7fbd89476a294877457fc9f50bd594839b3faaad8104f5f104eb84d74dfbd5/OTB_7.jpg" /> TypeOne Unbounded https://yesvisualdesign.com/TypeOne-Unbounded Sat, 07 Dec 2024 04:39:31 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/TypeOne-Unbounded TypeOne Unbounded Branding. Research. UX/UI. <img width="3000" height="1853" width_o="3000" height_o="1853" data-src="https://freight.cargo.site/t/original/i/19857d931d3bdd47969aead70a13575d7bb3044ebb92ccaf3792e8592a216d38/Quote.jpg" data-mid="223019968" border="0" src="https://freight.cargo.site/w/1000/i/19857d931d3bdd47969aead70a13575d7bb3044ebb92ccaf3792e8592a216d38/Quote.jpg" /> Getting informed Type1 International is a non-profit organization that advocates, supports and stands up for Type1 Diabetics rights all around the world. Their mission is to make insulin, diabetic supplies and medical care access a right, not a privilege. They have helped millions of communities across the world by educating, raising awareness, campaigning and collaborating with individuals and existing organizations of like minded people. Type1 International makes it a point to be transparent about their expenditures and accepts no money from pharmaceutical companies that would manipulate or filter their efforts. The goal of the project was to re-design their identity to create a more unified brand that appropriately represented their cause. Along with that I created elements to help promote their agenda. To accomplish this, I researched and gathered information from their website and other diabetic sites. <img width="2550" height="1500" width_o="2550" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ea129bafed4224daabfcf31107f947949223e04250f46ae8da4749c6660750c9/COMPARING_REBRAND-01.jpg" data-mid="223020000" border="0" src="https://freight.cargo.site/w/1000/i/ea129bafed4224daabfcf31107f947949223e04250f46ae8da4749c6660750c9/COMPARING_REBRAND-01.jpg" /> <img width="4000" height="2353" width_o="4000" height_o="2353" data-src="https://freight.cargo.site/t/original/i/578211c8c69a3f082fa223b3c41055110ef161cf627b869a516c5474ac944eb2/logos.jpg" data-mid="223019966" border="0" src="https://freight.cargo.site/w/1000/i/578211c8c69a3f082fa223b3c41055110ef161cf627b869a516c5474ac944eb2/logos.jpg" /> Our promise reinvented Their approach to battling diabetic disparities has always been done by creating awareness within local communities. I wanted to create a logo that represented that. I combined the up and down arrows that are traditionally found on devices designed to monitor&nbsp;glucose levels and a simplified blood drop. Together they&nbsp;represent&nbsp;the birds eye view of two heads and shoulders&nbsp;coming&nbsp;together to lift&nbsp;each other&nbsp;up for a common good. While contemplating the name change their mission was considered, likewise was their audience. The choice was made to rename their organization from Type1 International to TypeOne Undounded. The 1 was spelled out and unbounded&nbsp;was chosen to not only signify the global scale of their organization but their limitless efforts to reach their goals.&nbsp; <img width="1700" height="1000" width_o="1700" height_o="1000" data-src="https://freight.cargo.site/t/original/i/717d71bf624dc6464c55a96ff743fa62ae6a878405981d2b2b2f2be923ad4986/stationery.jpg" data-mid="223019967" border="0" src="https://freight.cargo.site/w/1000/i/717d71bf624dc6464c55a96ff743fa62ae6a878405981d2b2b2f2be923ad4986/stationery.jpg" /> <img width="1224" height="180" width_o="1224" height_o="180" data-src="https://freight.cargo.site/t/original/i/b68315e9f9b0c9ef8e320086f0c1229704daf19c3a0ab977364ba3ed922c2e2d/tagline.png" data-mid="223019969" border="0" src="https://freight.cargo.site/w/1000/i/b68315e9f9b0c9ef8e320086f0c1229704daf19c3a0ab977364ba3ed922c2e2d/tagline.png" /> Spreading the message The tragic stories that I read in my research propelled me to find who was responsible for all the high insulin prices. I created an ad campaign that shined the light on the companies and the role that they play in the&nbsp;lack&nbsp;of insulin supplies and care. The tagline “insulin is a right not a privilege” targeted the main message&nbsp;TypeOne&nbsp;is trying to spread. TypeOne Unbouded has a big community of followers on their social media. I created an Instagram filter that allows them to share how much their insulin prescription costs to bring awareness to the issue of high prescription costs. A brochure in a shape of an insulin bottle was created to introduce, inform, and create&nbsp;awareness, with the goal of getting the viewer to join the organization. &nbsp; <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/c4e681c72c48a65ddb4ad6307a4c2d29e637982014f2603367a888fb25912952/add1.png" data-mid="223019970" border="0" src="https://freight.cargo.site/w/1000/i/c4e681c72c48a65ddb4ad6307a4c2d29e637982014f2603367a888fb25912952/add1.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/52102ff340e13cb39948d4d5dd25bbdcbbcbb9876c324971d45f922abc62d680/add2.png" data-mid="223019971" border="0" src="https://freight.cargo.site/w/1000/i/52102ff340e13cb39948d4d5dd25bbdcbbcbb9876c324971d45f922abc62d680/add2.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/79fb5704a1ec19ab3f324594df25dde8412a022761d07f1d9d38b498efdc5131/add3.png" data-mid="223019972" border="0" src="https://freight.cargo.site/w/1000/i/79fb5704a1ec19ab3f324594df25dde8412a022761d07f1d9d38b498efdc5131/add3.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/c37d5d0821879ece74f218a633222b24516cdb152cf838ed3f3317264f46eaf1/socialmedia.jpg" data-mid="223019978" border="0" src="https://freight.cargo.site/w/720/i/c37d5d0821879ece74f218a633222b24516cdb152cf838ed3f3317264f46eaf1/socialmedia.jpg" /> <img width="1700" height="1700" width_o="1700" height_o="1700" data-src="https://freight.cargo.site/t/original/i/24ad681e68559cd117476a2c3baf0e50dfdffe446f9ff440887fed8c2cdb8c65/brochure1.jpg" data-mid="223019974" border="0" src="https://freight.cargo.site/w/1000/i/24ad681e68559cd117476a2c3baf0e50dfdffe446f9ff440887fed8c2cdb8c65/brochure1.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/74fe396687b6ce0685a0385a4bb58058ea2984c41b2059e55ec7ad2cfe45a50c/brochure2.jpg" data-mid="223019973" border="0" src="https://freight.cargo.site/w/720/i/74fe396687b6ce0685a0385a4bb58058ea2984c41b2059e55ec7ad2cfe45a50c/brochure2.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fe3df80343b443ab4fcff79ceab6a1ca837fbd502dce59437216e427398aace5/brochure3.jpg" data-mid="223019975" border="0" src="https://freight.cargo.site/w/1000/i/fe3df80343b443ab4fcff79ceab6a1ca837fbd502dce59437216e427398aace5/brochure3.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e9ff2e49e6731ccfa2b7a38da75e279b281f9272c378800fbf20acc83c791344/brochure4.jpg" data-mid="223019976" border="0" src="https://freight.cargo.site/w/1000/i/e9ff2e49e6731ccfa2b7a38da75e279b281f9272c378800fbf20acc83c791344/brochure4.jpg" /> Staying informed <img width="2500" height="1471" width_o="2500" height_o="1471" data-src="https://freight.cargo.site/t/original/i/80627005310573cb2f15044773dea2034549e15791c5ab237ccd0ba04b12ccd7/longtermgoal.jpg" data-mid="223019980" border="0" src="https://freight.cargo.site/w/1000/i/80627005310573cb2f15044773dea2034549e15791c5ab237ccd0ba04b12ccd7/longtermgoal.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/3b1506931dd408187cb80eaa85a0306008e4aa3c755fb6c037d14f3193a66141/hmw-11.jpg" data-mid="223019984" border="0" src="https://freight.cargo.site/w/721/i/3b1506931dd408187cb80eaa85a0306008e4aa3c755fb6c037d14f3193a66141/hmw-11.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/917da78155e1813271aa4862334391c4be953c4208aded12b9c9fcbdeeef0791/hmw-05.jpg" data-mid="223019982" border="0" src="https://freight.cargo.site/w/721/i/917da78155e1813271aa4862334391c4be953c4208aded12b9c9fcbdeeef0791/hmw-05.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/571b2c8a6dbca71437f3cf6e9afb97b6fa0120a7f5ccb531cfb09a65a56b19cf/hmw-04.jpg" data-mid="223019981" border="0" src="https://freight.cargo.site/w/721/i/571b2c8a6dbca71437f3cf6e9afb97b6fa0120a7f5ccb531cfb09a65a56b19cf/hmw-04.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/e7e05c04a238485b2595a9331f46cb82b3f5b3a23650572dec17b0661fd61961/hmw-06.jpg" data-mid="223019983" border="0" src="https://freight.cargo.site/w/721/i/e7e05c04a238485b2595a9331f46cb82b3f5b3a23650572dec17b0661fd61961/hmw-06.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/28a3d91b510a6e1f4f44dda03d541d42ee1a10695f62996525aa7086350ca8ad/hmw-12.jpg" data-mid="223019989" border="0" src="https://freight.cargo.site/w/721/i/28a3d91b510a6e1f4f44dda03d541d42ee1a10695f62996525aa7086350ca8ad/hmw-12.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/ee8526b469b8c8d0e1850f3d1372ac4504f1e9b911a1cfb750bf651c8a730dbe/hmw-08.jpg" data-mid="223019986" border="0" src="https://freight.cargo.site/w/721/i/ee8526b469b8c8d0e1850f3d1372ac4504f1e9b911a1cfb750bf651c8a730dbe/hmw-08.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/b9cf6a5a1de0762350106a48e97b7bda90a02b3a85adfff891a404358418079f/hmw-07.jpg" data-mid="223019985" border="0" src="https://freight.cargo.site/w/721/i/b9cf6a5a1de0762350106a48e97b7bda90a02b3a85adfff891a404358418079f/hmw-07.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/49a893c9ec7d90630f1cd5fdcd704b3ce1593f89931ef697408a9c3cdb07b9aa/hmw-09.jpg" data-mid="223019987" border="0" src="https://freight.cargo.site/w/721/i/49a893c9ec7d90630f1cd5fdcd704b3ce1593f89931ef697408a9c3cdb07b9aa/hmw-09.jpg" /> <img width="721" height="721" width_o="721" height_o="721" data-src="https://freight.cargo.site/t/original/i/7e65947b4b9d184911085c6973e3eeb3f42647c135eddbc7756c847ef2545788/hmw-10.jpg" data-mid="223019988" border="0" src="https://freight.cargo.site/w/721/i/7e65947b4b9d184911085c6973e3eeb3f42647c135eddbc7756c847ef2545788/hmw-10.jpg" /> How will we reach our goal? <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/d9f5e22f5bf104a4eec88fd80848212f990b8ef440b2cadbdfeb6efedf0b64ed/USER-FLOW.jpg" data-mid="223019993" border="0" src="https://freight.cargo.site/w/1000/i/d9f5e22f5bf104a4eec88fd80848212f990b8ef440b2cadbdfeb6efedf0b64ed/USER-FLOW.jpg" /> Helping Damian join a chapter <img width="4016" height="4016" width_o="4016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/5da34db19570b39d9e3a71914c3eafab0efd9b93f44a51191f17e177c345895d/damian.jpeg" data-mid="223019991" border="0" src="https://freight.cargo.site/w/1000/i/5da34db19570b39d9e3a71914c3eafab0efd9b93f44a51191f17e177c345895d/damian.jpeg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/b4c71f7a7d55149ce51171b1127c969f3e41e2aad58cce2c0cfaf04e8504d61e/damianbio.jpg" data-mid="223019992" border="0" src="https://freight.cargo.site/w/720/i/b4c71f7a7d55149ce51171b1127c969f3e41e2aad58cce2c0cfaf04e8504d61e/damianbio.jpg" /> A call to action A landing page was created that was tailored to suit the needs of people like Daiman. From the user flow map we learned that to reach our long-term goal of changing laws we need people to join chapters to target the lack of rights people with diabetes face in their own communities. To make it more relatable to people that are considering joining a chapter, a narrative is presented of changing people's horror stories. In Sam’s case she had lost her life because of her lack of access to insulin.&nbsp; &nbsp; <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/f58f8bd28ec65c9a6ecd175cb54b64e30a022a152c1170657d28dee3e1ba14d8/webandmobilegif.gif" data-mid="223019999" border="0" src="https://freight.cargo.site/w/1000/i/f58f8bd28ec65c9a6ecd175cb54b64e30a022a152c1170657d28dee3e1ba14d8/webandmobilegif.gif" /> View Process Work Kaidan Night Parade https://yesvisualdesign.com/Kaidan-Night-Parade Sat, 07 Dec 2024 04:39:47 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Kaidan-Night-Parade Kaidan Night Parade Type. Packaging. Research. <img width="1224" height="756" width_o="1224" height_o="756" data-src="https://freight.cargo.site/t/original/i/9a155cf8fbfe771bfe102e0b525eee44132ba64dd49323f32b5d46cc07e4c6bd/thumbnail.2.jpg" data-mid="223020187" border="0" src="https://freight.cargo.site/w/1000/i/9a155cf8fbfe771bfe102e0b525eee44132ba64dd49323f32b5d46cc07e4c6bd/thumbnail.2.jpg" /> Parade into the night This exhibition invites you to a Kaidan Night Parade where you will be able to explore Japan’s Supernatural Art trough woodblock printed books and paintings. Just like in many cultures, folklore is an integral part of Japanese identity. This exhibition will catapult you to eighteen century Japan where you will gather in the dark to join in on traditional Japanese storytelling, Kaidan. You will hear, learn and view these frightening demons, ghosts and goblins. This project presented me with the task of conceptualizing an exhibition and accompanying components. My goal was to engage the audience by giving life to the beautiful yet horrifying woodblock paintings.&nbsp;&nbsp; &nbsp; <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/5bf7238655c07fb2169172d5d275103e9e3dac395f0ab62460ee20922ee690ec/tickets.jpg" data-mid="223020172" border="0" src="https://freight.cargo.site/w/1000/i/5bf7238655c07fb2169172d5d275103e9e3dac395f0ab62460ee20922ee690ec/tickets.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/088b6897561e346f05cc161c1965c846851138703e84521f80b4029367c2544f/exhibitionaddgif.gif" data-mid="223020170" border="0" src="https://freight.cargo.site/w/1000/i/088b6897561e346f05cc161c1965c846851138703e84521f80b4029367c2544f/exhibitionaddgif.gif" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/300b547887abf16eda006343d5a96968acd57bc9f09864016c13de9035480503/copsticks.jpg" data-mid="223020180" border="0" src="https://freight.cargo.site/w/1000/i/300b547887abf16eda006343d5a96968acd57bc9f09864016c13de9035480503/copsticks.jpg" /> Before the lights go out Poster adds and tickets were created to promote the exhibition. They were inspired by traditional Japanese talismans and artwork. The main typeface was chosen methodically&nbsp;to mimic traditional Japanese characters. An emblem is used throughout the design to act as a&nbsp;repellent&nbsp;to evil spirits. To draw in more individuals this exhibition partnered up with a brand called TAKE. TAKE design eco-friendly, convenient, re-usable and portable option to everyday chopstick users. The packaging was designed to be torn apart at the dotted lines for on the go use. During the exhibition, these limited-edition chopsticks were going to be sold in the museums gift shop.&nbsp;&nbsp; &nbsp; <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/23f738f313b155e45875e78a2db445b0fe5daf64231a5851eb0bc15f0892b6bf/chopsticks6.jpg" data-mid="223020186" border="0" src="https://freight.cargo.site/w/1000/i/23f738f313b155e45875e78a2db445b0fe5daf64231a5851eb0bc15f0892b6bf/chopsticks6.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b10631e3e63776c218b4be907b19dc4c7d7dd852ddda880e602e4a3e2dc46325/chopsticks3.jpg" data-mid="223020182" border="0" src="https://freight.cargo.site/w/1000/i/b10631e3e63776c218b4be907b19dc4c7d7dd852ddda880e602e4a3e2dc46325/chopsticks3.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/cb1893196ab70d9ab2d0f9e1688fe6818b220d8b4a2d7fd784b8300331103d96/chopsticks8.jpg" data-mid="223020185" border="0" src="https://freight.cargo.site/w/1000/i/cb1893196ab70d9ab2d0f9e1688fe6818b220d8b4a2d7fd784b8300331103d96/chopsticks8.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5473c1d0b79b4d6a8002419dbc16e44ad073f93fa445d2e31404b6eec62a1dc5/chopsticks-2.jpg" data-mid="223020181" border="0" src="https://freight.cargo.site/w/1000/i/5473c1d0b79b4d6a8002419dbc16e44ad073f93fa445d2e31404b6eec62a1dc5/chopsticks-2.jpg" /> <img width="2550" height="2550" width_o="2550" height_o="2550" data-src="https://freight.cargo.site/t/original/i/67f00609baf5559dbc9902bb02c7d53d1a272c7a7de6508684161cd725582aa5/chopsticks7.jpg" data-mid="223020184" border="0" src="https://freight.cargo.site/w/1000/i/67f00609baf5559dbc9902bb02c7d53d1a272c7a7de6508684161cd725582aa5/chopsticks7.jpg" /> <img width="2500" height="1471" width_o="2500" height_o="1471" data-src="https://freight.cargo.site/t/original/i/21767be6249cf53a678c08f0f4d63c764e1bf3c6584982ec677ff3f9c2d7dffc/chopsticks4.jpg" data-mid="223020183" border="0" src="https://freight.cargo.site/w/1000/i/21767be6249cf53a678c08f0f4d63c764e1bf3c6584982ec677ff3f9c2d7dffc/chopsticks4.jpg" /> <img width="1000" height="588" width_o="1000" height_o="588" data-src="https://freight.cargo.site/t/original/i/83664b21b0c59702c29291a75422b9b4ab642212a20fa5b9eb5ec953964bfa37/book1.jpg" data-mid="223020175" border="0" src="https://freight.cargo.site/w/1000/i/83664b21b0c59702c29291a75422b9b4ab642212a20fa5b9eb5ec953964bfa37/book1.jpg" /> Descending into the chaos A storytelling aspect took shape within the exhibition catalog. Not only did the book serve the purpose of informing guests what to expect at the exhibition it told the terrifying folk stories associated with each woodblock painting ghouls and goblins. To preserve traditional Japanese style, the catalog pages are arranged from right to left. Thus, what traditionally would be considered the back of the book in Western style books is now the first page.&nbsp; &nbsp; <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5aa73bca0758537648fdfc9ad67f73bc36f16ef7c99a9c479db4bd900a27766b/book5.jpg" data-mid="223020179" border="0" src="https://freight.cargo.site/w/1000/i/5aa73bca0758537648fdfc9ad67f73bc36f16ef7c99a9c479db4bd900a27766b/book5.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/190f626c0293219172c8a25107feb469592ac67ca9ac9d06062b1974c3e5ad06/book2.jpg" data-mid="223020176" border="0" src="https://freight.cargo.site/w/1000/i/190f626c0293219172c8a25107feb469592ac67ca9ac9d06062b1974c3e5ad06/book2.jpg" /> <img width="1000" height="588" width_o="1000" height_o="588" data-src="https://freight.cargo.site/t/original/i/e58c1dd5394468dd51a67a548d8c5a718f144cef81f065f3ae497109308bbf19/book4.jpg" data-mid="223020178" border="0" src="https://freight.cargo.site/w/1000/i/e58c1dd5394468dd51a67a548d8c5a718f144cef81f065f3ae497109308bbf19/book4.jpg" /> <img width="1000" height="588" width_o="1000" height_o="588" data-src="https://freight.cargo.site/t/original/i/40c3bab7479582231487de452160ac3e891f6188fef3ce3a62358e00fb6100db/book3.jpg" data-mid="223020177" border="0" src="https://freight.cargo.site/w/1000/i/40c3bab7479582231487de452160ac3e891f6188fef3ce3a62358e00fb6100db/book3.jpg" /> View Process Work Strategies of Survival https://yesvisualdesign.com/Strategies-of-Survival Sat, 07 Dec 2024 04:39:29 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Strategies-of-Survival Strategies of Survival Branding. Research. Motion. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2ed74f5ea72019b10d5fde548bca0964dce0cff0edbb3cf2b0366bc964c2e067/small_gif_thumbnail.gif" data-mid="223019940" border="0" src="https://freight.cargo.site/w/1000/i/2ed74f5ea72019b10d5fde548bca0964dce0cff0edbb3cf2b0366bc964c2e067/small_gif_thumbnail.gif" /> Will you accept the challenge? The year is 2050, the sixth mass extinction has led to the collapse of humanity. Your mission is to find your team, test your skills, sustain and survive. SOS designs possible end of the world scenarios by the fault of humans. The SOS endcamp is where amateur survivalist and enthusiasts go to test their skills and learn about sustainability. SOS’s mission is to create awareness about the destruction of the earth by teaching people the real implications their everyday choices play on the future. The teams would be catapulted into the future where resources are limited. They would be eliminated based on their ability to strategize their survival, re-design, and implement sustainable practices. Desiphere the clues Leading up to the reveal of the endcamp clues are sent out, posted about and shared across social media platforms. As clues are found they must be deciphered, located and translated. This year the challenge is to survive the Holocentric Extinction, better known as the Sixth Mass Extinction. An extinction event of species, as a result of human activity. <img width="1600" height="941" width_o="1600" height_o="941" data-src="https://freight.cargo.site/t/original/i/77fd5250d15f278903e981ba993910477e46ae81f6f3d08e95898bcb8c7738fb/ad_closeup3.jpg" data-mid="223019958" border="0" src="https://freight.cargo.site/w/1000/i/77fd5250d15f278903e981ba993910477e46ae81f6f3d08e95898bcb8c7738fb/ad_closeup3.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/3e5918aacb4767e6a72520e8c166e2ec2688b4f7dd4bd4f95ff0908100cd9425/ad_closeup2.jpg" data-mid="223019957" border="0" src="https://freight.cargo.site/w/1000/i/3e5918aacb4767e6a72520e8c166e2ec2688b4f7dd4bd4f95ff0908100cd9425/ad_closeup2.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/5fcf82a37c492617c47295f91a1e4284b996148dc7a488e6d0425732a2b936ce/ad_closeup1.jpg" data-mid="223019956" border="0" src="https://freight.cargo.site/w/1000/i/5fcf82a37c492617c47295f91a1e4284b996148dc7a488e6d0425732a2b936ce/ad_closeup1.jpg" /> <img width="1600" height="923" width_o="1600" height_o="923" data-src="https://freight.cargo.site/t/original/i/f9aebda960a94903b5ecf35ee7040847161475b5ae85fa416f42d3a088f705f3/Urquiza_addcampaign.jpg" data-mid="223019941" border="0" src="https://freight.cargo.site/w/1000/i/f9aebda960a94903b5ecf35ee7040847161475b5ae85fa416f42d3a088f705f3/Urquiza_addcampaign.jpg" /> Find the hidden messages The goal of this ad campaign was to promote and recruit individuals to sign up for the SOS&nbsp;camp. I set out to create a set that would scare the viewer with a menacing message at first to catch their attention, “AN END WORSE THAN DEATH”.&nbsp;Then by&nbsp;educating them on&nbsp;the devastating future&nbsp;the sixth mass extinction&nbsp;will bring,&nbsp;they are faced with a problem. As they find the other two poster ads, they are presented with the solution of living sustainably. And finally challenged of join the SOS endcamp. To engage the viewer pieces of a QR code where hidden within each add. Once they are assembled the background image is whole and the QR code becomes scannable. <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/a7ebc19b4f6044f514530f1533bc416f4f8e35a2a079a12c11b7ea85263463f0/ads_gif_sos.gif" data-mid="223019944" border="0" src="https://freight.cargo.site/w/500/i/a7ebc19b4f6044f514530f1533bc416f4f8e35a2a079a12c11b7ea85263463f0/ads_gif_sos.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bec6aa975b9348b64a6416b000b8e304ba6458212bdc47729f24f2e667983772/carded_scenario_decoded.jpg" data-mid="223019943" border="0" src="https://freight.cargo.site/w/1000/i/bec6aa975b9348b64a6416b000b8e304ba6458212bdc47729f24f2e667983772/carded_scenario_decoded.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/65f50e441a9c08e8c70c67189e2f08e162e54f5fcebcf7a4e692caa3bd48e5ec/carded_scenario_morse.jpg" data-mid="223019942" border="0" src="https://freight.cargo.site/w/1000/i/65f50e441a9c08e8c70c67189e2f08e162e54f5fcebcf7a4e692caa3bd48e5ec/carded_scenario_morse.jpg" /> Welcome to the endcamp SOS is the only camp that teaches participants the implications their everyday choices play on the future of the earth. They bring awareness to global issues by challenging people to come together and save the future of the sphere. The logo encapsulates that very message by combining the globe, infinity symbol and the morse code dots and dashes for the international signal of extreme distress, SOS. The elements are locked in an emblem designed to resemble a patch. <img width="3000" height="1731" width_o="3000" height_o="1731" data-src="https://freight.cargo.site/t/original/i/a516fd37dd5664a2a2dd4e8578e063ce38545a3aa9f46d7a5e62e8074dcdf74f/logos_sos.jpg" data-mid="223019945" border="0" src="https://freight.cargo.site/w/1000/i/a516fd37dd5664a2a2dd4e8578e063ce38545a3aa9f46d7a5e62e8074dcdf74f/logos_sos.jpg" /> <img width="1500" height="882" width_o="1500" height_o="882" data-src="https://freight.cargo.site/t/original/i/ea827342ce535bd8759a3cac2040bf76035f7bf45b622edff69a74db0f1a9020/Stationery_SOS.jpg" data-mid="223019947" border="0" src="https://freight.cargo.site/w/1000/i/ea827342ce535bd8759a3cac2040bf76035f7bf45b622edff69a74db0f1a9020/Stationery_SOS.jpg" /> <img width="4250" height="2452" width_o="4250" height_o="2452" data-src="https://freight.cargo.site/t/original/i/76ebef48a72a0ed9e68dd9f4152c3ca1c10df402c7cedb94ead39026027f7f9e/webpage_mobile_sos_mockup.jpg" data-mid="223019946" border="0" src="https://freight.cargo.site/w/1000/i/76ebef48a72a0ed9e68dd9f4152c3ca1c10df402c7cedb94ead39026027f7f9e/webpage_mobile_sos_mockup.jpg" /> Gear up and head out When promotional material like the ad campaign is&nbsp;deciphered, they are&nbsp;led&nbsp;to the website to buy tickets and gear for the event. Branded and high-quality gear is essential for building good brand recognition and promoting tribe mentality. Especially important to SOS that relies on people that signup for the event to invite their friends to join their teams. Teams are given backpacks full of ephemera. Prints of a map, itinerary, and the morse code alphabet are included. To promote sustainable practices a journal is included with sustainability cues and tips. Teams are given initial sustainability survival ratings (SSR). When challenges are completed their SSR’s are re-evaluated and updated accordingly. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/75de744ebf4b790f77300eb4d717f725e2980b10cd52ad838ff3661de13277fc/squadone.jpg" data-mid="223019951" border="0" src="https://freight.cargo.site/w/1000/i/75de744ebf4b790f77300eb4d717f725e2980b10cd52ad838ff3661de13277fc/squadone.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5ed6df8042f7fb63e589f5c33f800c81a2ac91fd556bb6e407795e2d6954e53c/squad2.jpg" data-mid="223019949" border="0" src="https://freight.cargo.site/w/1000/i/5ed6df8042f7fb63e589f5c33f800c81a2ac91fd556bb6e407795e2d6954e53c/squad2.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/659cb4fa3dda838b939f0734672c0ec40c9b0b1a64352fd81e20c620e83fafbd/squad3.jpg" data-mid="223019950" border="0" src="https://freight.cargo.site/w/1000/i/659cb4fa3dda838b939f0734672c0ec40c9b0b1a64352fd81e20c620e83fafbd/squad3.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/c0c971d09c3f347d899f76eb1b40f6c346e820f7c1d1ffcfa712f24226218684/backpack.jpg" data-mid="223019948" border="0" src="https://freight.cargo.site/w/900/i/c0c971d09c3f347d899f76eb1b40f6c346e820f7c1d1ffcfa712f24226218684/backpack.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0eee580aec0d8d801684bf4a9f273a4583a06e754ffbc1b5c223f2c3a89fdf18/ssrcards.jpg" data-mid="223019953" border="0" src="https://freight.cargo.site/w/1000/i/0eee580aec0d8d801684bf4a9f273a4583a06e754ffbc1b5c223f2c3a89fdf18/ssrcards.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a7d47ad34c9e88b56d53236a6585fe1a55ab4d905ec5e1148aef1bd5d1130010/journal2.jpg" data-mid="223019955" border="0" src="https://freight.cargo.site/w/1000/i/a7d47ad34c9e88b56d53236a6585fe1a55ab4d905ec5e1148aef1bd5d1130010/journal2.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/30a94ccb897f0e639b82bccae95add436e03b464b290b4a0b5f2a0df3d952f0c/journal1.jpg" data-mid="223019954" border="0" src="https://freight.cargo.site/w/1000/i/30a94ccb897f0e639b82bccae95add436e03b464b290b4a0b5f2a0df3d952f0c/journal1.jpg" /> #SaveOurSphere I stayed true to SOS’s core mission, which is to engage and educate the public in a fun but impactful way. Through my research, I not only learned the importance of sustainability but the benefits of being sustainable through design. Not only does it cut costs if done correctly but positively impacts the way people view the role of a designer. Sustainable Survival; meeting the needs of the present without compromising the ability of future generations to meet their needs.&nbsp; &nbsp; View Process Work Farmer’s Market https://yesvisualdesign.com/Farmer-s-Market Sat, 07 Dec 2024 04:39:34 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Farmer-s-Market Farmer’s Market Research. Editorial. Photography. UX. <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/57140e096f119f7fbb3c1ba49dbb98b6b2d820b15987b5b6308cbf40513a0c7e/IMG_5904.jpg" data-mid="223020025" border="0" src="https://freight.cargo.site/w/1000/i/57140e096f119f7fbb3c1ba49dbb98b6b2d820b15987b5b6308cbf40513a0c7e/IMG_5904.jpg" /> Planting the seed Texas Farmers’ Market at Mueller is organized by F2M Texas, a non-profit organization centered around hosting and educating Central Texas producers and consumers to be a part of a sustainable food system. Carla Jerkins is the founder of Farm to Market that first brought Farmers’ Markets to Central Texas. That later lead to collaborating with Catellus Development Corporation, to bring a farmers’ market to the Mueller neighborhood in 2012. I would like to create something that highlighted how these communities have come together and for what reasons they choose to stay and play. Sadly, not everyone has heard about all the great things that the farmers market has to offer so I would like to distribute a newspaper about what the market has to offer.&nbsp; &nbsp; <img width="550" height="550" width_o="550" height_o="550" data-src="https://freight.cargo.site/t/original/i/bff2e90e406a0373e968a3b1caabda47c377afd198c2b91814b48b3dff2f67cd/fm3.jpg" data-mid="223020015" border="0" src="https://freight.cargo.site/w/550/i/bff2e90e406a0373e968a3b1caabda47c377afd198c2b91814b48b3dff2f67cd/fm3.jpg" /> <img width="550" height="550" width_o="550" height_o="550" data-src="https://freight.cargo.site/t/original/i/c20d66389d920959d47a19acd7b33aa86237e8bd87739226844dd3298435049c/fm5.jpg" data-mid="223020017" border="0" src="https://freight.cargo.site/w/550/i/c20d66389d920959d47a19acd7b33aa86237e8bd87739226844dd3298435049c/fm5.jpg" /> <img width="1224" height="180" width_o="1224" height_o="180" data-src="https://freight.cargo.site/t/original/i/606efb2d10159faa6bf1717249deb9bc0c694ae3b172df21b5dc0be4ee87de65/farmers-market.png" data-mid="223020021" border="0" src="https://freight.cargo.site/w/1000/i/606efb2d10159faa6bf1717249deb9bc0c694ae3b172df21b5dc0be4ee87de65/farmers-market.png" /> What I learned from my research I got the pleasure of speaking with Katie Adams, the Director of Operations at the Texas Farmers’ Market in Mueller. She gave me great insight on what drives the vendors, the markets standards of sustainability and how they help the community. While researching I found how farmers markets really nurture local economies and make for healthier communities. I also discovered that the demographic for the surrounding area at Mueller was primarily made of low-income minorities. My research put into perspective the direction of the newspaper. Which is to educate the public, on how the growth of the Texas Farmers Market will lead to the betterment of the surrounding communities. I intended to do this by educating my audience on how supporting local farmers and buying fresh produce is not only good for their families but the communities economy.&nbsp; &nbsp; <img width="550" height="550" width_o="550" height_o="550" data-src="https://freight.cargo.site/t/original/i/ed920c7914112e07d7ff868c6cbf1a911554b1965d080db100258db4f64c8c00/fm.jpg" data-mid="223020013" border="0" src="https://freight.cargo.site/w/550/i/ed920c7914112e07d7ff868c6cbf1a911554b1965d080db100258db4f64c8c00/fm.jpg" /> <img width="550" height="550" width_o="550" height_o="550" data-src="https://freight.cargo.site/t/original/i/74e2a5316a367623575338f60b1ed3b81c0e4d23f25b4b81224c0707e43777da/fm2.jpg" data-mid="223020014" border="0" src="https://freight.cargo.site/w/550/i/74e2a5316a367623575338f60b1ed3b81c0e4d23f25b4b81224c0707e43777da/fm2.jpg" /> <img width="550" height="550" width_o="550" height_o="550" data-src="https://freight.cargo.site/t/original/i/9bb0f710ceddf0f9316a6051b4c0d0cfcfb9f01a43d3f522513f84f30334bc39/fm4.jpg" data-mid="223020016" border="0" src="https://freight.cargo.site/w/550/i/9bb0f710ceddf0f9316a6051b4c0d0cfcfb9f01a43d3f522513f84f30334bc39/fm4.jpg" /> A newspaper for the Mueller community My approach when it came to designing the newspaper was to personify the playfulness of the market. I wanted to keep it fun and inviting by making the spreads a literal roadmap of how to find your way to the market.&nbsp; I added features to the newspaper that could not only educate but inform anyone in the family what the market has to offer. I did this by including articles about sustainability, healthy recipes, Q&amp;A, reviews, a list of vendors and a poster of sustainable tips and tricks.&nbsp; <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/4f0ee7c5e4f9efa9df5cee385623b1affd57c9a1f993a5e68f6baa1850ecc429/IMG_5897.jpg" data-mid="223020024" border="0" src="https://freight.cargo.site/w/1000/i/4f0ee7c5e4f9efa9df5cee385623b1affd57c9a1f993a5e68f6baa1850ecc429/IMG_5897.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/ba577d4da34653f244998372aff842bb71ad9247d3a3049411342763b3362a05/IMG_5915.jpg" data-mid="223020026" border="0" src="https://freight.cargo.site/w/1000/i/ba577d4da34653f244998372aff842bb71ad9247d3a3049411342763b3362a05/IMG_5915.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/05559499a79db94b0cbb84dd15bb2afaa3ca035adc402aed5ed58354980aa752/IMG_5895.jpg" data-mid="223020023" border="0" src="https://freight.cargo.site/w/1000/i/05559499a79db94b0cbb84dd15bb2afaa3ca035adc402aed5ed58354980aa752/IMG_5895.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/12caf17c03d619c9e4cb60d0429d1acee5d3f0948b95fe6695c9ab27b419700b/IMG_5922.jpg" data-mid="223020019" border="0" src="https://freight.cargo.site/w/720/i/12caf17c03d619c9e4cb60d0429d1acee5d3f0948b95fe6695c9ab27b419700b/IMG_5922.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/747c7c4cc3fbbda7aa40b6b3999b81d8ece2f8048b007ad19e51bafc54c9a901/IMG_5937.jpg" data-mid="223020020" border="0" src="https://freight.cargo.site/w/720/i/747c7c4cc3fbbda7aa40b6b3999b81d8ece2f8048b007ad19e51bafc54c9a901/IMG_5937.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/349e514a46c5427bd9611cb34e9a7ac64087af613a5943182e269728fe20cd6f/IMG_5936.jpg" data-mid="223020029" border="0" src="https://freight.cargo.site/w/1000/i/349e514a46c5427bd9611cb34e9a7ac64087af613a5943182e269728fe20cd6f/IMG_5936.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/5453c96b094c71ccbcd25604601ee2047716c8905f954c14710944cbdfffb6b1/IMG_5931.jpg" data-mid="223020028" border="0" src="https://freight.cargo.site/w/1000/i/5453c96b094c71ccbcd25604601ee2047716c8905f954c14710944cbdfffb6b1/IMG_5931.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/8850aad2ebcbf03bd5096aff825a27d5d096af3152e17a2ccaa0203fa9db71bf/IMG_5929.jpg" data-mid="223020027" border="0" src="https://freight.cargo.site/w/1000/i/8850aad2ebcbf03bd5096aff825a27d5d096af3152e17a2ccaa0203fa9db71bf/IMG_5929.jpg" /> View Process Work Native https://yesvisualdesign.com/Native Sat, 07 Dec 2024 04:39:43 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Native Native UX/UI. Research.Collaborators: Caro Martinez (Prototyping,Brainstorming), Carina Umana (Typography, Brainstorming) <img width="5000" height="3088" width_o="5000" height_o="3088" data-src="https://freight.cargo.site/t/original/i/33b9487ab37eb512198a6056153229b03cffa72fb884fb7f959041a8a533c6cc/thumbnail.jpg" data-mid="223020131" border="0" src="https://freight.cargo.site/w/1000/i/33b9487ab37eb512198a6056153229b03cffa72fb884fb7f959041a8a533c6cc/thumbnail.jpg" /> As fluent as a native For too long, handheld translators and apps only focused on the translation itself. The user and the experience were neglected and considered secondary. Having to pass the device back and forth, pressing buttons, and a slew of unnecessary gimmicks made these already expensive devices clunkier, and more unusable. Native is designed to smash language barriers and to bridge the gap between translation and language. Native is a small device that translates up to four different languages seamlessly. Since it is a new device on the market it has yet to set up a website. My teammates and I collaborate on designing an e-commerce website for Native.&nbsp; &nbsp; <img width="3000" height="441" width_o="3000" height_o="441" data-src="https://freight.cargo.site/t/original/i/0d490d5b14598258817be7444e32ffea203280089978b307578fc3402e4269c7/ltg.jpg" data-mid="223020143" border="0" src="https://freight.cargo.site/w/1000/i/0d490d5b14598258817be7444e32ffea203280089978b307578fc3402e4269c7/ltg.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/48448f7c2befeda13e1d7306a76cd9742d017c27716c3b44ab5e0a7fe38d380d/hmw-01.jpg" data-mid="223020132" border="0" src="https://freight.cargo.site/w/720/i/48448f7c2befeda13e1d7306a76cd9742d017c27716c3b44ab5e0a7fe38d380d/hmw-01.jpg" /> <img width="721" height="720" width_o="721" height_o="720" data-src="https://freight.cargo.site/t/original/i/7478ed784184fd455db15453f3033c2f4f1245b7495980c8742d7d059d37c8b5/hmw-02.jpg" data-mid="223020133" border="0" src="https://freight.cargo.site/w/721/i/7478ed784184fd455db15453f3033c2f4f1245b7495980c8742d7d059d37c8b5/hmw-02.jpg" /> <img width="721" height="720" width_o="721" height_o="720" data-src="https://freight.cargo.site/t/original/i/8220391024db2a5b368a0fdc027b8349101880ab16c794b3bc7457a819779543/hmw-03.jpg" data-mid="223020134" border="0" src="https://freight.cargo.site/w/721/i/8220391024db2a5b368a0fdc027b8349101880ab16c794b3bc7457a819779543/hmw-03.jpg" /> <img width="721" height="720" width_o="721" height_o="720" data-src="https://freight.cargo.site/t/original/i/7b14eeef426bcfe0000358b91e218a77c7b430721c2a9f1f2aa154def6893b1e/hmw-04.jpg" data-mid="223020135" border="0" src="https://freight.cargo.site/w/721/i/7b14eeef426bcfe0000358b91e218a77c7b430721c2a9f1f2aa154def6893b1e/hmw-04.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/3c0d004f6dd26a3283b49536f593b4d65d93aa548ec89d9c328d29ffd9f2814c/prototype.jpg" data-mid="223020154" border="0" src="https://freight.cargo.site/w/1000/i/3c0d004f6dd26a3283b49536f593b4d65d93aa548ec89d9c328d29ffd9f2814c/prototype.jpg" /> Listening To The User <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/71a8989942197981ac97fa73dbb3ec795e5c5a46067f71db86aed664953697dd/philipp.jpg" data-mid="223020136" border="0" src="https://freight.cargo.site/w/1000/i/71a8989942197981ac97fa73dbb3ec795e5c5a46067f71db86aed664953697dd/philipp.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/35d30c6f10786888c3c9362acaf60ec4ad78fb6c3a0dbab9b3495b624a6a488b/philip.jpg" data-mid="223020156" border="0" src="https://freight.cargo.site/w/1000/i/35d30c6f10786888c3c9362acaf60ec4ad78fb6c3a0dbab9b3495b624a6a488b/philip.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d37e20f51f0fce3d18e0df951f9cbd723a1818809737e51dc1b68a4a17bb4f3f/valentina.jpg" data-mid="223020144" border="0" src="https://freight.cargo.site/w/1000/i/d37e20f51f0fce3d18e0df951f9cbd723a1818809737e51dc1b68a4a17bb4f3f/valentina.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/efc809b79ae65aa38a30144c45221204dfc409a5c81544b2d033042d91b697ae/martinez.jpg" data-mid="223020141" border="0" src="https://freight.cargo.site/w/1000/i/efc809b79ae65aa38a30144c45221204dfc409a5c81544b2d033042d91b697ae/martinez.jpg" /> <img width="1224" height="720" width_o="1224" height_o="720" data-src="https://freight.cargo.site/t/original/i/9366243a18ebcf49c82bb0c8f5995334d1745fe2c841d8e5b4ec7ce74be96b04/userflow.jpg" data-mid="223020152" border="0" src="https://freight.cargo.site/w/1000/i/9366243a18ebcf49c82bb0c8f5995334d1745fe2c841d8e5b4ec7ce74be96b04/userflow.jpg" /> Taking flight By going through the process, we were better able to understand what features the native website needed to reach our long-term goal. Since this is a new product being informative and creating a social following, where prioritized to best reach our users, Valentina and Philip.&nbsp; From the user flow map, we learned that Valentina and Philipp where different users that would need more optimized paths to reach our goal. Philipp cared to know more about the product and that he had the best to succeed. While Valentina would appreciate the customizability of building her native device to her liking. &nbsp;&nbsp; &nbsp; <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b251f3c667527a77d8bd96a3b062c509c28cb1f8a5f4263632b679d712fdb7f7/travelorcustom.jpg" data-mid="223020148" border="0" src="https://freight.cargo.site/w/1000/i/b251f3c667527a77d8bd96a3b062c509c28cb1f8a5f4263632b679d712fdb7f7/travelorcustom.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8fd788d3de73b2c0673803c98bdaa5b1534a897a7b23bf6f01faf5d5bad9dfe5/BUNDEL2.jpg" data-mid="223020146" border="0" src="https://freight.cargo.site/w/1000/i/8fd788d3de73b2c0673803c98bdaa5b1534a897a7b23bf6f01faf5d5bad9dfe5/BUNDEL2.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5c8accbe07c654676c7ce0fc67f77b5cc9b4746eb295afc9929eb720338145bc/BUNDEL1.jpg" data-mid="223020145" border="0" src="https://freight.cargo.site/w/1000/i/5c8accbe07c654676c7ce0fc67f77b5cc9b4746eb295afc9929eb720338145bc/BUNDEL1.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/110eb8c101b1b7089e72c60b9d16ee2f123321dde5efbe73701de142905ac2ce/BUNDEL3.jpg" data-mid="223020147" border="0" src="https://freight.cargo.site/w/1000/i/110eb8c101b1b7089e72c60b9d16ee2f123321dde5efbe73701de142905ac2ce/BUNDEL3.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cfe2745dbdd6dece0c1c4045b8e3dcf67c13655619419410d5f438fa33356f47/tribe1.jpg" data-mid="223020149" border="0" src="https://freight.cargo.site/w/1000/i/cfe2745dbdd6dece0c1c4045b8e3dcf67c13655619419410d5f438fa33356f47/tribe1.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/216433ff3849dce337a87bf71df3adc4f31997155f5ab21e2c383199f5227aed/tribe2.jpg" data-mid="223020150" border="0" src="https://freight.cargo.site/w/1000/i/216433ff3849dce337a87bf71df3adc4f31997155f5ab21e2c383199f5227aed/tribe2.jpg" /> <img width="1100" height="615" width_o="1100" height_o="615" data-src="https://freight.cargo.site/t/original/i/576a8aa457b464308c66be8a40df5e3d25c33b08e130e18cb9f4043e5b9a23ee/native_web_giffinal.gif" data-mid="223020155" border="0" src="https://freight.cargo.site/w/1000/i/576a8aa457b464308c66be8a40df5e3d25c33b08e130e18cb9f4043e5b9a23ee/native_web_giffinal.gif" /> Homepage https://yesvisualdesign.com/Homepage Sat, 07 Dec 2024 04:39:50 +0000 Yesenia Urquiza — Graphic Designer https://yesvisualdesign.com/Homepage Hi! I’m Yesenia I’m a multifaceted designer who finds joy in crafting with purpose, intentionality and impact. <img width="542" height="542" width_o="542" height_o="542" data-src="https://freight.cargo.site/t/original/i/cd1e36da2df0f478991c81cfff80521b9662f2b2fc1feeab83c5d46770d2476a/Untitled---September-24--2026-at-21.56.21-3.gif" data-mid="252570736" border="0" data-rotation="180" src="https://freight.cargo.site/w/542/i/cd1e36da2df0f478991c81cfff80521b9662f2b2fc1feeab83c5d46770d2476a/Untitled---September-24--2026-at-21.56.21-3.gif" /> take a look︎︎︎ document.addEventListener("DOMContentLoaded", function () { const words = document.querySelectorAll(".rotating-word span"); let current = 0; words[current].classList.add("active"); setInterval(function () { const previous = current; current = (current + 1) % words.length; words[previous].classList.remove("active"); words[previous].classList.add("exit"); words[current].classList.add("active"); setTimeout(function () { words[previous].classList.remove("exit"); }, 500); }, 2500); });